Work / Dessert&Bakery / Cake N More
Home / Desserts &Bakery /
The Digital Transformation Of Cake N More In The UAE Market
With A Comprehensive Digital Marketing Strategy, Cake N More Built A Strong, Full-Service Online Presence Increased Customer Engagement And Successfully Expanded Its E-Commerce Reach Across The UAE. Here’s How We Crafted A Collaborative System To Help The Business Achieve Sustainable, Measurable Growth.
Industry : Bakery / F&B
|
Timeline : 12 Months
|
Year : 2025
|
Location : UAE
Cake N More
Fresh cakes for birthdays, gifts, and special days across the UAE. A Dubai bakery made for sweet moments٫ now easier to find, choose, and order online.
Monthly Orders
+170%
Return on Ad Spend
6.5x
Cost Per Lead
−40%
A Local Bakery Ready To Reach More People
A Local Bakery Ready To Reach More People
Cake N More is a bakery based in Dubai. They make fresh cakes and desserts for birthdays, graduations, family gatherings, and special moments across the UAE. The idea is simple. A cake should look good, taste fresh, and arrive on time. When that happens, the whole moment feels easier and sweeter. As more people started ordering, Cake N More needed a clearer way to show what they do. Not just pretty cake photos, but a simple experience that helps customers choose, order, and feel sure before they buy.
Client Profile
Cake N More — Bakery
Based In
Dubai
Service Area
Across UAE
Specialty
Custom & Occasion Cakes
Orders
Website, WhatsApp, Delivery
Focus
Fresh Cakes, On-Time Delivery, Sweet Moments
What Was Holding Them Back And How We Solved It
We started with a clear audit of what was working and what wasn’t then designed a system for gaps.
Six gaps stopping their growth
01
Lack of a consistent digital identity across all channels
02
Ad spend without generating real sales or conversions
03
Low engagement despite active social media presence
04
Poor audience targeting leading to high campaign costs
05
No clear conversion funnel from visitor to customer
06
Heavy reliance on offline orders over online sales
How we turned it into a system
01
Built a strong and unified digital brand identity
02
Implemented performance driven paid advertising strategies
03
Optimized content strategy to boost engagement
04
Applied precise audience targeting for better ROI
05
Integrated social media, ads, and website into one funnel
06
Launched retargeting campaigns to recover lost visitors
Services Provided
Everything We Built For
Everything We Built For
Cake & More
A full-stack engagement covering strategy, creative, paid media, and the digital infrastructure that ties it all together.
Results
Cake N More's Digital Success Results In 12 Months
In just one year, Cake N More’s digital strategy boosted social media engagement, website visits, and brand growth, turning followers into real customers.
Platform
Views
Reach
Facebook
45.8M
5.9M
Instagram
67.2K
4.4K
Analysis
Results
Performance Ads That Turned Spend Into Real Sales
Targeted Meta and Google campaigns engineered around buyer intent. Creative tested weekly, audiences refined monthly, and every dirham tracked from impression to checkout.
Platform
Impressions
Clicks
Meta Ads
13,288,142
112K
Google Ads
4,500,187
68.5K
Results
A Website Built To Convert & Scale
A high performance, mobile first storefront engineered for speed, SEO, and a frictionless customer journey from the first scroll to a confirmed order.
Metric
Before
After
Page Speed
4.2s
1.4s
Conversion Rate
1.4%
4.6%
The Real Impact On Their Business
The collaboration with Digital House transformed Cake N More from a brand with limited online presence into a performance-driven digital business. Through a fully integrated strategy combining paid advertising, social media, and conversion-focused web experience, the brand achieved sustainable growth across all key channels.
The collaboration with Digital House transformed Cake N More from a brand with limited online presence into a performance-driven digital business. Through integrated strategy combining paid advertising, social media, and conversion-focused web experience, the brand achieved sustainable growth across all key channels.
Significant increase in qualified traffic across digital platforms
Strong growth in engagement and audience interaction
Higher conversion rates driven by optimized landing pages
Significant increase in qualified traffic across digital platforms
Significant increase in qualified traffic across digital platforms
Significant increase in qualified traffic across digital platforms
Visual Showcase
The Creative That
The Creative That
Moved The Numbers
A look at the work itself, social posts, ad creatives, and website screens we shipped for Cake & More.
What The Founder Had To Say
“Digital House Completely Transformed Our Online Presence. Thanks To Their Work, Our Products Now Reach A Wider Audience, And We See A Steady Increase In Customer Inquiries And Orders Every Month.”
Mariam Hassan
Founder, Cake & More
Let's discuss
your project.
Leave your details and we will contact with you