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The Digital Transformation Of Floorna In The UAE Market
Through a focused digital marketing strategy, Floorna built a stronger online presence across the UAE, increased customer engagement, improved paid advertising performance, and positioned itself as a trusted flooring solutions brand.
Industry : Flooring Solutions
|
Timeline : 12 Months
|
Year : 2025
|
Location : UAE
Floorna
A premium flooring solutions brand in the UAE, focused on increasing digital visibility, improving customer engagement, and converting online interest into real inquiries and sales.
Total Views
1.9M
UAE Messages
3,838
Oman Messages
1,593
A Flooring Brand Ready To Reach More Customers
A Flooring Brand Ready To Reach More Customers
Floorna is a flooring solutions brand serving customers across the UAE, offering products and solutions for people looking to upgrade their homes, offices, and commercial spaces,the brand needed a stronger digital presence that could show the quality of its work, attract serious buyers, and turn online attention into real customer inquiries.
As competition in the flooring market continued to grow, Floorna needed more than regular posts or ads. It needed a clearer content direction, stronger paid campaigns, better SEO visibility, and a connected digital journey that could guide people from discovery to inquiry.
Client Profile
Floorna — Flooring Solutions
Based In
UAE
Market
UAE & Oman
Specialty
Flooring Solutions
Orders
Website, Messages, Inquiries
Focus
Brand Awareness, Qualified Leads, Sales Growth
What Was Holding Them Back And How We Solved It
We started by identifying the gaps across social media, paid ads, SEO, and website performance, then built a connected digital system around real customer intent.
Five gaps limiting their growth
01
Low engagement and weak conversion from social media to website inquiries
02
Paid advertising campaigns delivered limited results and low ROI
03
Difficulty measuring performance and linking digital efforts to sales growth
04
Poor integration between social media, paid ads, and the website journey
05
Weak SEO visibility for key flooring related search terms
How we turned it into a growth system
01
Launched profile visit campaigns to boost brand awareness and engagement
02
Built targeted message campaigns for high-intent customers
03
Developed retargeting campaigns with relevant advertising visuals
04
Created a premium social media grid with unified visual identity
05
Implemented SEO improvements across content, keywords, backlinks, and site structure
Services Provided
Floorna’s Digital Growth
Floorna’s Digital Growth
In 12 Months
A focused growth journey across social media, SEO, and paid ads, built to increase visibility, traffic, engagement, and real customer inquiries.
Results
Floorna’s Social Media Growth In 12 Months
Through consistent content planning, premium visuals, reels, and performance reviews, Floorna strengthened its digital presence and increased reach, engagement, traffic, and follower growth.
Total Views
Reach
Content Interaction
Link Clicks
Profile Visits
New Followers
1.9M
443.2K +85%
6.2K +100%
19.6K +217.6%
35.1K +92.1%
3.1K
Results
Floorna’s SEO Performance Results In 12 Months
Over 12 months, Floorna’s SEO efforts helped the website attract qualified traffic, increase search visibility, and build a stronger base for future organic growth.
Total Clicks
Total Impressions
Average CTR
Average Position
4,340
239,000
1.8%
26.8
Results
Floorna’s Meta Ads Results In 12 Months
Over 12 months, Floorna’s Meta Ads campaigns generated strong visibility and high-intent conversations across both the UAE and Oman, helping the brand turn paid reach into real customer inquiries.
Market
Impressions
Amount Spent
Results
Cost Per Result
UAE
3,713,158
167,389.46 AED
3,838 Messages
43.61 AED
Oman
2,884,649
29,914.53 AED
1,593 Messages
18.77 AED
The Real Impact On Floorna’s Business
The collaboration with Digital House helped Floorna move from scattered digital activity to a more connected growth system. Through social media strategy, paid advertising, SEO, retargeting, and continuous optimization, the brand increased awareness, improved lead quality, and turned digital interest into real customer conversations across the UAE and Oman.
The collaboration with Digital House helped Floorna move from scattered digital activity to a more connected growth system. Through social media strategy, paid advertising, SEO, retargeting, and continuous optimization, the brand increased awareness, improved lead quality, and turned digital interest into real customer conversations across the UAE and Oman.
Noticeable increase in qualified customer inquiries
Direct conversations with high purchase intent
Improved lead quality across paid campaigns
Higher advertising cost efficiency in key markets
Stronger brand positioning as a premium flooring solution
Retargetable audience growth for future sales
Visual Showcase
The Creative That
The Creative That
Moved The Numbers
A look at the work itself, social posts, ad creatives, and website screens we shipped for Cake & More.
What The Founder Had To Say
“Working with Digital House has been a game-changer for our digital presence. Their social media, SEO, and digital advertising strategies helped us build a stronger visual identity, increase audience engagement, and turn digital interest into real inquiries and sales.”
Mariam Hassan
Floorna Team
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