The Digital Transformation of Floorna in the UAE Market
Through a focused digital marketing strategy, Floorna built a strong online presence in the UAE, increased customer engagement, and positioned itself as a trusted flooring solutions brand. The company continues to optimize its digital performance to drive sustainable growth.
The Challenge
Floorna’s Key Challenges Before Going Digital
Floorna faced challenges that limited its online growth and visibility in the competitive UAE flooring market. The main goal was to build stronger engagement, increase online interactions, and convert website visitors into real customers.
Low engagement and weak conversion from social media to website inquiries and orders.
Paid advertising campaigns delivered limited results and low ROI.
Difficulty measuring digital performance and linking efforts to actual sales growth.
Poor integration between social media, paid ads, and the website customer journey.
Weak SEO visibility with limited organic rankings for key flooring-related keywords.
Our Solution
Turning Challenges Into Results: Floorna’s Digital Growth Strategy
We implemented a comprehensive digital strategy that helped Floorna turn market challenges into measurable results. Through engaging content and data-driven advertising campaigns, we increased brand awareness, generated more qualified leads, and supported sustainable growth in the UAE market.
Launch a Profile Visits campaign to boost brand awareness and follower engagement.
Identify a targeted audience with genuine purchase intent for effective messaging.
Create a Message Campaign to connect with potential customers ready to buy.
Develop and optimize retargeting campaigns along with relevant visuals for advertisements.
Results
Campaign Results with Floorna
Over a 12-month period, Floorna’s Meta Ads campaigns delivered strong results across both the UAE and Oman, boosting brand awareness and converting digital engagement into high-intent customer conversations.
UAE
|
Impressions
|
Amount Spent
|
Results
|
Cost Per Result
|
|---|---|---|---|
|
3,713,158
|
167,389.46 AED
|
3,838 Messages
|
43.61 AED
|
OMAN
|
Impressions
|
Amount Spent
|
Results
|
Cost Per Result
|
|---|---|---|---|
|
2,884,649
|
29,914.53 AED
|
1,593 Messages
|
18.77
|
Business Impact
Impact of Digital Advertising on Floorna’s Business Growth
Digital advertising played a key role in turning Floorna’s ad spend into real business results. Campaigns helped increase demand for flooring solutions, improve lead quality, and convert digital engagement into high-intent customer conversations across both the UAE and Oman.
Key Business Impact:
- Noticeable increase in qualified inquiries
- Direct conversations with high purchase intent
- Improved lead quality
- Higher advertising cost efficiency
- Stronger brand growth and retargetable audience base
- A clear marketing funnel connecting ads to real demand
Our Solution
Social Media Strategies to Elevate Floorna’s Digital Presence
We implemented a comprehensive social media strategy to strengthen Floorna’s online presence through engaging, high-quality content, a unified and consistent visual identity, and data-driven planning. Our approach focused on continuous performance analysis, audience behavior insights, and ongoing optimization to ensure the right message reached the right audience at the right time, driving higher engagement, brand awareness, and measurable growth across all platforms.
Developed 5 content pillars: Personalization, Timeless Design, Transformation, Lifestyle, Easy Maintenance
Established a premium grid and unified visual identity
Created high-performing reels showcasing real project transformations
Adopted a modern, lifestyle-oriented tone of voice
Maintained a consistent posting schedule (static, carousel, reels)
Boosted top-performing reels to maximize reach
Weekly insight reviews to optimize timing and formats
Results
Social Media Performance Results
Over 12 months, Floorna’s social media campaigns achieved significant growth in reach, engagement, website traffic, and follower base, showing real audience interest and purchase intent.
|
Total Views
|
Reach
|
Content Interaction
|
Link Clicks
|
Profile Visits
|
New Followers
|
|---|---|---|---|---|---|
|
1.9M
|
443,200 (+85%)
|
6,200 (+100%)
|
19,600 (+217.6%)
|
35,100 (+92.1%)
|
3100
|
Business Impact
How Social Media Supported Floorna’s Business Growth
The social media campaigns strengthened Floorna’s position as a premium flooring brand, increased inquiries and sales, and built a qualified audience base for future conversions.
- Increased brand awareness in the digital market
- Attracted highly interested potential customers
- Boosted website traffic and link clicks
- Built a retargetable audience for future sales
- Supported sustainable growth and increased demand for flooring solutions
Our Solution
SEO Solutions to Boost Floorna’s Digital Performance
To improve Floorna’s search visibility and attract high-intent, qualified traffic, we implemented a comprehensive SEO strategy built on in-depth keyword research and optimization, high-quality and search-driven content creation, and continuous on-page and technical SEO enhancements. Our approach also focused on improving user experience, site structure, and performance, while strengthening domain authority through strategic backlink acquisition and ongoing performance tracking—resulting in sustainable organic growth and improved search rankings.
Keyword analysis for low-competition terms
On-page SEO optimization
Enhancing content quality to provide more value to users
Building backlinks to strengthen site authority
Continuous performance monitoring and strategy adjustments
Results
SEO Performance Results
Over a 12-month period of SEO efforts, Floorna’s website achieved measurable results in attracting qualified traffic and increasing content visibility:
Analysis:
- High click volume indicates strong interest in the content
- High impressions show effective keyword optimization
- Average CTR suggests room for improvement in user engagement
- Average position (26.8) indicates limited visibility; higher rankings could drive.
Business Impact
How SEO Impacted Floorna’s Business Growth
The SEO strategies implemented over 12 months had a direct impact on Floorna’s business by:
- Attracting highly interested potential customers
- Enhancing brand visibility in search results
- Building a retargetable audience base for future conversions
- Improving growth opportunities and boosting demand for flooring solutions
"Working with Digital House has been a game-changer for our digital presence. Their comprehensive social media and digital advertising strategies helped us build a strong visual identity, increase audience engagement, and turn digital interest into actual inquiries and sales. We are proud of the results and continue to work with them for sustainable growth." — Floorna Team
— Owner, Floorna
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