The Digital Transformation of Sage Wellness in the NYC Wellness Market
Through a strategic digital marketing approach, Sage Wellness established a robust online presence in New York City, enhanced patient engagement, and positioned itself as a leading provider of acupuncture and Traditional Chinese Medicine (TCM). The clinic continues to optimize its digital outreach to foster sustainable growth and attract new patients seeking natural health solutions.
The Challenge
Sage Wellness's Key Challenges Before Going Digital
Sage Wellness encountered challenges that hindered its online growth and visibility in the competitive NYC wellness landscape. The primary goal was to enhance patient engagement, increase online interactions, and convert website visitors into booked appointments.
Low engagement across social media platforms
Weak conversion from traffic to appointments
Inefficient paid advertising performance
Limited insight into campaign effectiveness
Poor SEO rankings for core wellness keywords
Our Solution
Turning Health Opportunities into Achievements:
We implemented a comprehensive digital strategy that helped Sage Wellness transform health opportunities into measurable achievements. Through engaging content and data-driven advertising campaigns, we increased brand awareness, attracted more qualified patients, and supported sustainable growth in the wellness market in NYC, establishing ourselves as one of the top acupuncture and TCM providers.
Targeted Search Campaigns: Use strong keywords to reach parents seeking schools.
Remarketing: Implement Performance Max to re-engage previous visitors.
Ongoing and Seasonal Campaigns: Keep campaigns running year-round with seasonal promotions.
Performance tracking and optimization
Results
Sage Wellness Success Results In
Over a duration of 12 months, Sage Wellness achieved significant growth through Google Ads. Key metrics include a +40% increase in driven website traffic, a +30% improvement in landing page conversion rates, and a +25% increase in click-through rates (CTR). Additionally, there was an increase in appointment and consultation requests by utilizing compelling ad copy and targeted keywords.
|
Impressions
|
Amount Spent
|
Results
|
Cost Per Result
|
|---|---|---|---|
|
76,368
|
7,447.20 $
|
1,108 Conversions
|
6.70 $
|
Business Impact
Turning Digital Engagement Into Real Business Growth
Digital advertising became a core growth driver for Sage Wellness, delivering high-quality leads, improving brand recognition, and creating a consistent flow of patient inquiries within the NYC healthcare market.
Key Business Impact:
- High-quality lead generation at scale
- Strong engagement from intent-driven users
- Improved lead quality through smart targeting
- Optimized ad spend with strong ROI
- Enhanced brand visibility in a competitive market
“Digital House completely transformed our online presence. Thanks to their work, our products now reach a wider audience, and we see a steady increase in customer inquiries and orders every month.”
— Owner, Sage Wellness
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