A name that works in both languages

As a brand naming agency in Dubai, we create names that are memorable, easy to say in English and Arabic and available to register as a domain and social handle.

Brands we've worked with

  • Basta Design House logo
  • Aigner Munich logo
  • GBA Saloon Mens logo
  • Rijal logo
  • Flash logo
  • DAMAC logo
  • Cake N More logo
  • Travel Matter logo
  • Sage Wellness logo
  • Client logo
  • EVE logo
  • Client logo
  • Dubai Scholars Private School logo
  • FYOR Footwear & Handbags logo
  • Cake My Way logo
  • Skin Aura logo
  • Oxygen Home Care logo
  • Fornalia logo
  • Alshifa logo
  • Signature Cut logo
  • Tadawi Specialty Hospital logo
  • Early Explorers Nursery logo
  • Al Jaber Optical logo
  • Deyaar al Arab Properties logo
  • KWEC, Al Khawajah Engineering Consultancy logo
  • Dove Barber Shop logo
  • AB Fitness logo
  • GymNation logo
  • izil logo
  • Crave House logo
  • Alyaqza Aljadeeda logo
  • The Scholars School logo
  • Ideation Events & Design logo
  • Couture Private Estates logo
  • 525 Studio logo

Business name ideas checked
before you decide

In the UAE, a name has to work for Arabic and English speakers, and sometimes for many other nationalities too. A name that sounds great in English can mean something unfortunate in Arabic, or be impossible to pronounce.

A good name also has to be available as a domain and social handle, and clear enough to trademark. You get a shortlist with the reasoning and the checks behind each name, so you can decide with confidence.

Got the name?

Next comes the look. Our designers turn your new name into a full brand identity.

Two strategists marking up a printed bilingual shortlist of brand names, a laptop of name checks beside them

What's included

Every naming project includes the services below, from the naming brief to tagline options, so each name on your shortlist has been checked for meaning and availability.

  • Naming brief

    Your business, audience, values and the feeling the name should give.

  • Name ideas

    A long list narrowed to the strongest options.

  • Language checks

    Meaning and pronunciation checked in English and Arabic.

  • Domain and handles

    Availability of domains and social media handles.

  • Trademark pre-check

    A first search before your lawyer files.

  • Tagline options

    Short lines that explain what the name stands for.

How we work

Four clear steps, so you always know what we’re working on and why.

Two colleagues agreeing a naming brief at a table, word cards in front of themName ideas written on cards and sorted by style across a tableA spreadsheet of name candidates checked for pronunciation, domains, social handles and trademarksA client reading a brand naming shortlist of three Arabic and English names
  1. Step 1

    Brief

    Your business, audience and tone agreed.

    Two colleagues agreeing a naming brief at a table, word cards in front of them
  2. Step 2

    Create

    Names generated across different styles.

    Name ideas written on cards and sorted by style across a table
  3. Step 3

    Check

    Language, domain and trademark checks.

    A spreadsheet of name candidates checked for pronunciation, domains, social handles and trademarks
  4. Step 4

    Shortlist

    Final options presented with the reasoning.

    A client reading a brand naming shortlist of three Arabic and English names

Why Digital House
for Brand Naming

Naming in the Gulf has its own challenges, from two languages to domains already taken. Here is how we handle them.

  • Bilingual checks

    Every name checked by native Arabic and English speakers.

  • Availability checked

    Domains and handles checked before you fall in love with a name.

  • Clear reasoning

    You see why each name works, not just a list.

  • Branding next

    Our designers can turn the name into a full identity.

Related case study

AB Fitness: a bold look that grew its community

  • +10M

    People reached, up 201.5%

  • +5M

    Views

  • 3,329

    Messages from campaigns

FAQ

Brand Naming in Dubai: FAQs

Can't find your question? Send it on WhatsApp and we'll answer the same day.

  • A shortlist of the strongest options, each checked for meaning and availability.

  • It depends on the scope, including the language, domain and trademark checks. Your proposal sets out the timeline.

  • Yes. Every name is checked for meaning and pronunciation in Arabic.

  • We do a first check. Formal registration should be filed by a trademark lawyer.

  • Yes. We check .com, .ae and other domains, plus social handles.

  • Yes. We name companies, products, services and apps.

  • We run another round based on your feedback.

  • Yes. Once the name is chosen, our designers can create the full identity.