Digital House Case Study

With a full-service digital marketing strategy, Cake N More built a strong online presence, increased customer engagement and expanded its e-commerce reach across the UAE with sustainable, measurable growth.

  • Industry:Bakery / F&B
  • Timeline:12 Months
  • Year:2025
  • Location:UAE

Cake N More

Fresh cakes for birthdays, gifts, and special days across the UAE. A Dubai bakery made for sweet moments, now easier to find, choose, and order online.

2.4K+ orders delivered

  • Monthly Orders

    +170%

    Growth

  • Return on Ad Spend

    6.5x

    ROAS

  • Cost Per Lead

    −40%

    CPL

Services Provided

Everything We Built
For Cake N More

  • Paid Ads

    • Meta and Google campaigns built around buyer intent
    • Creative tested weekly, audiences refined monthly
    • Retargeting to recover lost visitors

    Return on ad spend6.5x

  • Web Design

    • Mobile-first storefront
    • Page speed from 4.2s to 1.4s
    • Conversion-focused landing pages

    Conversion rate+228%

  • Social Media

    • Content strategy and monthly plan
    • One visual identity across channels
    • Engagement that turns followers into customers

    Facebook views45.8M

About The Client

A Local Bakery Ready
To Reach More People

Cake N More is a bakery based in Dubai. They make fresh cakes and desserts for birthdays, graduations, family gatherings, and special moments across the UAE. The idea is simple. A cake should look good, taste fresh, and arrive on time. When that happens, the whole moment feels easier and sweeter. As more people started ordering, Cake N More needed a clearer way to show what they do. Not just pretty cake photos, but a simple experience that helps customers choose, order, and feel sure before they buy.

The Problem & The Solution

What Was Holding Them
Back And How We Solved It

We started with a clear audit of what was working and what wasn’t, then designed a system for gaps.

The Challenge

Six gaps stopping their growth

  1. Lack of a consistent digital identity across all channels
  2. Ad spend without generating real sales or conversions
  3. Low engagement despite active social media presence
  4. Poor audience targeting leading to high campaign costs
  5. No clear conversion funnel from visitor to customer
  6. Heavy reliance on offline orders over online sales

The Solution

How we turned it into a system

  1. Built a strong and unified digital brand identity
  2. Implemented performance driven paid advertising strategies
  3. Optimized content strategy to boost engagement
  4. Applied precise audience targeting for better ROI
  5. Integrated social media, ads, and website into one funnel
  6. Launched retargeting campaigns to recover lost visitors

Results

The Numbers After 12 Months

In just one year, Cake N More’s digital strategy boosted social media engagement, website visits, and online orders.

Paid Ads

Performance Ads That
Turned Spend Into Real Sales

Targeted Meta and Google campaigns engineered around buyer intent. Creative tested weekly, audiences refined monthly, and every dirham tracked from impression to checkout.

PlatformImpressionsClicksLeadsROAS
Meta Ads13,288,142112K3,8405.8x
Google Ads4,500,18768.5K2,2107.2x
Cake N More paid Ads Performance Dashboard

  • Conversion rate

    1.4% → 4.6%

    Higher conversion rates driven by optimized landing pages

  • Return on ad spend

    6.5x

    Performance ads that turned spend into real sales

  • Page speed

    4.2s → 1.4s

    A storefront three times faster than before

Visual Showcase

The Work Behind The Numbers

A look at the work itself, social posts, ad creatives, and website screens we shipped for Cake N More.

  • Cake N More Instagram feed
  • Cake N More Instagram stories
  • Cake N More carousel posts on Instagram

Client Testimonial

What The Founder Had To Say

Digital House Completely Transformed Our Online Presence. Thanks To Their Work, Our Products Now Reach A Wider Audience, And We See A Steady Increase In Customer Inquiries And Orders Every Month.

Mariam HassanFounder, Cake N More

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