Digital House Case Study

Through a focused digital marketing strategy, Floorna built a stronger online presence across the UAE, improved its paid advertising performance and became a trusted flooring solutions brand.

  • Industry:Flooring Solutions
  • Timeline:12 Months
  • Year:2025
  • Location:UAE

Floorna

A premium flooring solutions brand in the UAE, focused on increasing digital visibility, improving customer engagement, and converting online interest into real inquiries and sales.

12-month digital growth engagement

  • Total Views

    1.9M

    Growth

  • UAE Messages

    3,838

    Leads

  • Oman Messages

    1,593

    Expansion

Services Provided

Everything We Built
For Floorna

  • Paid Ads

    • Message campaigns for high-intent customers
    • Campaigns across the UAE and Oman
    • Retargeting with relevant visuals

    Messages5,431

  • SEO

    • Keyword and content improvements
    • Backlinks and site structure
    • Qualified search traffic

    Organic clicks4,340

  • Social Media

    • Premium grid with one visual identity
    • Reels and consistent content planning
    • Profile visit campaigns

    Total views1.9M

About The Client

A Flooring Brand Ready To
Reach More Customers

Floorna is a flooring solutions brand serving customers across the UAE, offering products and solutions for people looking to upgrade their homes, offices, and commercial spaces, the brand needed a stronger digital presence that could show the quality of its work, attract serious buyers, and turn online attention into real customer inquiries.

As competition in the flooring market continued to grow, Floorna needed more than regular posts or ads. It needed a clearer content direction, stronger paid campaigns, better SEO visibility, and a connected digital journey that could guide people from discovery to inquiry.

The Problem & The Solution

What Was Holding Them
Back And How We Solved It

We started by identifying the gaps across social media, paid ads, SEO, and website performance, then built a connected digital system around real customer intent.

The Challenge

Five gaps limiting their growth

  1. Low engagement and weak conversion from social media to website inquiries
  2. Paid advertising campaigns delivered limited results and low ROI
  3. Difficulty measuring performance and linking digital efforts to sales growth
  4. Poor integration between social media, paid ads, and the website journey
  5. Weak SEO visibility for key flooring related search terms

The Solution

How we turned it into a growth system

  1. Launched profile visit campaigns to boost brand awareness and engagement
  2. Built targeted message campaigns for high-intent customers
  3. Developed retargeting campaigns with relevant advertising visuals
  4. Created a premium social media grid with unified visual identity
  5. Implemented SEO improvements across content, keywords, backlinks, and site structure

Results

The Numbers After 12 Months

In 12 months, Floorna grew its reach, search traffic and customer inquiries across the UAE and Oman.

Paid Ads

Floorna’s Meta Ads
Results In 12 Months

Over 12 months, Floorna’s Meta Ads campaigns generated strong visibility and high-intent conversations across both the UAE and Oman, helping the brand turn paid reach into real customer inquiries.

MarketImpressionsAmount SpentResultsCost Per Result
UAE3,713,158167,389.46 AED3,838 Messages43.61 AED
Oman2,884,64929,914.53 AED1,593 Messages18.77 AED
Floorna Meta Ads Results

  • Messages from Meta Ads

    5,431

    Direct conversations with high purchase intent in the UAE and Oman

  • Cost per message, Oman

    18.77 AED

    Higher advertising cost efficiency in key markets

  • Link clicks

    19.6K

    +217.6% more visits from social media to the website

Visual Showcase

The Work Behind The Numbers

A look at the work itself, social posts and ad creatives we shipped for Floorna.

  • Floorna Instagram feed
  • Floorna carousel posts on Instagram
  • Floorna Instagram stories

Client Testimonial

What The Founder Had To Say

Working with Digital House has been a game-changer for our digital presence. Their social media, SEO, and digital advertising strategies helped us build a stronger visual identity, increase audience engagement, and turn digital interest into real inquiries and sales.

Floorna Team

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