Digital House Case Study

Through a strategic digital marketing approach, Scholars International Academy grew its online presence in the UAE and increased admissions inquiries as a leading British curriculum school in Sharjah.

  • Industry:Education
  • Timeline:12 Months
  • Year:2025
  • Location:Sharjah

SIA

A British curriculum school in Sharjah focused on increasing digital visibility, attracting qualified parents, and turning online interest into meaningful admissions inquiries.

12-month digital growth engagement

  • SEO Clicks

    54.3K

    Growth

  • Messages

    2,734

    Leads

  • Impressions

    1.25M

    Visibility

Services Provided

Everything We Built
For SIA

  • Paid Ads

    • Profile visit and message campaigns
    • Parents interested in the British curriculum
    • Google Search on high-intent keywords

    Parent messages2,734

  • SEO

    • Keyword research for education searches
    • Better content quality
    • Backlinks that build authority

    Organic clicks54.3K

About The Client

A British Curriculum School
Ready To Reach More Families

Scholars International Academy is an educational institution in Sharjah offering a high quality British curriculum for students and families in the UAE education market. The academy needed a stronger digital presence that could help parents discover its programs, understand its value, and move from online interest to admissions inquiries. Before working with Digital House, the academy faced challenges in visibility, parent engagement, paid campaign performance, and organic search presence. The goal was to build a clearer digital system that could connect interested parents with the school at the right moment.

The Problem & The Solution

What Was Holding Them
Back And How We Solved It

We reviewed the gaps across parent engagement, paid campaigns, search visibility, and admissions conversion, then built a digital growth system focused on high intent families and school discovery.

The Challenge

Five gaps limiting their digital growth

  1. Low digital visibility in a competitive UAE education market
  2. Need for stronger brand awareness among interested parents
  3. Weak conversion from online traffic to admissions inquiries
  4. Limited SEO visibility for important education keywords
  5. Need for more direct communication with enrollment-ready families

The Solution

How we turned it into a growth system

  1. Launched profile visit campaigns to increase awareness and engagement
  2. Targeted parents interested in the British curriculum
  3. Used message campaigns and remarketing to improve conversions
  4. Implemented Google Search campaigns for high-intent keywords
  5. Built SEO improvements through keyword research, content quality, and backlinks

Results

The Numbers After 12 Months

In 12 months, Scholars International Academy turned paid and organic search into parent messages and admissions inquiries.

Paid Ads

Scholars International Academy’s
Campaign Results In 12 Months

Over 12 months, Scholars International Academy’s campaigns improved brand awareness and translated digital interest into parent messages, admissions inquiries, and conversion actions.

CampaignImpressionsAmount SpentResultsCost Per Result
Message Campaign5,203,166$30,323.292,734 Messages$11.09
Conversion Campaign7,068,665$113,730.3444,286 Conversions$2.57
Scholars International Academy Paid Ads Results

  • Qualified applications

    3x

    A threefold increase in qualified applications

  • Parent messages

    2,734

    Direct conversations with interested parents

  • Organic clicks

    54.3K

    Stronger visibility against education competitors

Client Testimonial

What The Founder Had To Say

Working with Digital House has been a game-changer for our digital presence. Their social media, paid advertising, and SEO strategies helped us increase visibility, engage more parents, and turn digital interest into real admissions inquiries.

Scholars International Academy Team

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